Cover _V14 No.1
Table of Content _V14 No.1
Page 3-18: Extended Theory of Planned Behavior on Zhejiang Chinese Consumers’ Organic Food Purchase Intention by Jiefeng Lin and Seongdok Kim
Abstract
This study aims to identify the factors that influence Chinese consumers’ purchase intention of organic food, study their organic food buying behavior, and develop…
Received: 10.11.2021
Revised: 5.03.2022
Accepted: 30.03.2022
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DOI Link: 10.14456/fbms.2022.2
Page 19-30: How Paradoxical Leadership makes Employees Loyal? The Role of Job Satisfaction by Zhenlin Pan and Yi He
Abstract
Based on demand theory and Self-determination Theory, the effect of Paradoxical Leadership on Employee Loyalty is explored, and the intermediary mechanism…
Revised: 25.03.2022
Accepted: 30.03.2022
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DOI Link :10.14456/fbms.2022.3
Page 32-60: The Impact of Teachers’ Assistance, Peer Support, & Self-Motivation on Thai Undergraduates’ Learning and Performance Behaviour: A Psychological Safety and Security Approach by Chetthapoom Wannapaisan, Pristsana Koonnala, Pichaphob Panphae and Ravee Phoewhawm
Abstract
This study aims to provide a psychological safety and security approach for the Thai university educational administrative structure in sustaining a positive learning and…
Received: 10.03.2021
Revised: 30.03.2022
Accepted: 05.05.2022
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DOI Link : 10.14456/fbms.2022.4
Page 61-74: Mediating Effects of Employee Engagement and Organizational Citizenship Behavior on the Relationship between CSR Predisposition and Contextual Performance by Tidarat Pongvachirint and Rojanasak Chomvilailuk
Abstract
Employee engagement in corporate social responsibility and organizational citizenship behavior is the most widely researched topic in the field of organizational…
Revised: 05.05.2022
Accepted: 06.05.2022
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DOI Link : 10.14456/fbms.2022.5
Page 75-96: Delivering Value to Generation Z: Uncovering Channel, Pricing, and Advocacy Preferences Within Thailand by Alisa Sony and David L Ferguson
Abstract
The purpose of this exploratory study is to investigate approaches to deliver value to Generation Z consumers, born from 1995 to 2010. The study employed..
Revised: 14.05.2022
Accepted: 15.05.2022
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DOI Link : 10.14456/fbms.2022.6
Page 97-106: Factors Affecting User’s Continuance Intention of Using Travel Apps in Guangdong by Shanhe Huang and Napawan Kananurak
Abstract
Exploring factors affecting users’ continuance intention of using travel apps has profound theoretical and practical significance for improving the relationship…
Revised: 15.03.2022
Accepted: 18.05.2022
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DOI Link : 10.14456/fbms.2022.7
Page 107-128: The Influence Factors of Content Marketing on Chinese tourists’ Intention to Visit Thailand by Wangye Lu, Jaratchwahn Jantarat, Supasan Preedawiphat and Theerakorn Udomratanamanee
Abstract
This research aims to investigate the influences of content perceived value, use perceived value, and intention to spread content on Chinese tourists’ intention…
Revised: 13.06.2022
Accepted: 15.06.2022
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DOI Link : 10.14456/fbms.2022.8
Page 129-144: The Roles of Brand Awareness, Brand Image, Attitude Towards Celebrity and Attitude Towards Brand on Consumer Purchase Intention by Ornlatcha Sivarak, Dissatat Prasertsakul and Titikorn Narongrith
Abstract
Consumer purchase intention is one of the most studied factors in marketing research. Since it is considered the leading factor to customer purchase and…
Revised: 20.06.2022
Accepted: 22.06.2022
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DOI Link : 10.14456/fbms.2022.1
Page 145-162: Tourism Expenditure in the Philippines as the Basis for a Tourism Entrepreneurial Business Opportunity Model by Ramil Alfeche Ravanes
Abstract
Tourism is one of the prime contributors to economies although its role is complex and it is composed of several sectors whose success is inter-dependent. The purpose…
Revised: 16.06.2022
Accepted: 17.06.2022
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DOI Link : 10.14456/fbms.2022.9
Page 163-174: Work-Family Enrichment, Family Functioning, and Organizational Citizenship Behavior Among Family Businesses by Akachai Apisakkul
Abstract
The purposes of this study were to 1) to develop the casual model of Organizational Citizenship Behavior among the family businesses and 2) to examine concordance…
Revised: 20.06.2022
Accepted: 27.06.2022
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DOI Link : 10.14456/fbms.2022.10
Full Issue V14 N1