Cover V15 No1
Table of Content V15 No1
Page 3-22: Antecedents of and Relationship between Financial Literacy and Investment Behavioral Intention: a TPB Perspective by MingShuang ZhuGe and Li Li
Abstract
This study developed a broad conceptualization on antecedents of financial literacy and investment behavioral intention from the perspective of theory….
Received: 20.09.2022
Revised: 14.11.2022
Accepted: 15.11.2022
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DOI Link : 10.14456/fbms.2023.1
Page 23-46: Investigation of Perceived Factors Affecting Operation Performance of Express Delivery Service in Bangkok by Sunantha Anantachaiyong
Abstract
The purpose of this research were 1) to investigate the factors that customers perceive as affecting operation performance of express delivery services, 2) to Investigate….
Received:17.08.2022
Revised:28.09.2022
Accepted:10.10.2022
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DOI Link : 10.14456/fbms.2023.2
Page 47-68: The Dark Side of Loyal Customers: The Study of Impact of Consumer Loyalty on Brand Avoidance, Brand Switching and Brand Revenge by Sirirat Rattanapituk and Kununya Atthmongkolchai
Abstract
Consumer loyalty to a brand is essential to running a business. If brands are able to maintain consumer loyalty, this creates opportunities for business growth. Whenever consumer loyalty turns negative, it can affect…
Received:16.12.2022
Revised:04.01.2023
Accepted:19.01.2023
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DOI Link : 10.14456/fbms.2023.3
Page 69-86: Basic Psychological Needs, Motivation, and Job Selection Preference in the Hotel Industry: Moderating Role of Generation by Watit Intuluck
Abstract
Due to a recent change in the labor market, it is difficult for the agency to find its future workforce given generational differences. The purpose of this study…
Received:14.01.2023
Revised:24.01.2023
Accepted:24.01.2023
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DOI Link : 10.14456/fbms.2023.4
Page 87-102: Guidelines for Improving Outdoor Media Service Strategies for Real Estate Companies in Greater Bangkok by Benyada Rungroj, Siriphan Wongintavung, Sawaros Srisutto and Asnaurai Techsawat
Abstract
The study of factors determining exchange rates between Thai baht and US dollar as well as Thai baht and Chinese yuan under president Donald Trump’s administration…
Received:13.09.2022
Revised:07.12. 2022
Accepted:23.01.2023
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DOI Link : 10.14456/fbms.2023.5
Page 103-126: Reason (For and against) Consumers Affecting Organic Product Purchase Intention: Bangkok, Thailand. by Nattapa Prathansong and Napawan Kananurak
Abstract
New diseases are causing changes in consumer behavior and product consumption, whether or not people choose to buy organic products. The cause has a crucial role…
Received: 18.07.2022
Revised: 29.01.2023
Accepted: 06.02.2023
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DOI Link : 10.14456/fbms.2023.6
Page 127-140: Gender Entrepreneurship and Sustainable Development in South Western Nigeria. by Olufemi Samuel Omoyele, Idris Adegboyega Onikoyi and
Isola Oyelekan Ayantunji
Abstract
Entrepreneurship is not restricted to sex, height, colour, individuals, race or culture and through it, women in different nations play equal role in economic development with…
Received: 09.01.2023
Revised: 09.02.2023
Accepted: 02.03.2023
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DOI Link : 10.14456/fbms.2023.11
Page 141-154: The Effective Ways to Increase the Sales of Telemarketing. by Supatra Kaewkongnok and Phusit Wonglorsaichon
Abstract
The purpose of this study was to increase the efficiency of telemarketing staff by collecting questionnaires and interview forms. Studies revealed that…
Received: 13.01.2023
Revised: 20.02.2023
Accepted: 21.02.2023
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DOI Link : 10.14456/fbms.2023.8
Page 155-174: Determinants of Sustainability Reporting Practices Among Listed Industrial and Domestic Firms in Nigeria. by Abdulrasaq Mustapha
Abstract
Since environmental reporting is voluntary, sustainability disclosure practices among firms have been described as face-saving mainly to gain some competitive…
Received: 20.01.2023
Revised: 09.02.2023
Accepted: 02.03.2023
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DOI Link : 10.14456/fbms.2023.9
Page 175-194: Exploring The Relationship Between Market Orientation and Performance Thai Startups. by Wiphada Yanu, Sakdipon Juasrikul, Nessara Sukpanich, Nishanunn Mankang and Wichai Wedchayanon
Abstract
The relationship between market orientation and performance is a cornerstone in the market orientation literature. A vast empirical literature has been proven in…
Received: 06.02.2023
Revised: 17.03.2023
Accepted: 23.03.2023
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DOI Link : 10.14456/fbms.2023.11
Full Issue V15 N1