Cover V15 No2
Table of Content V15 No2
Page 3-20: Motor Insurance in Phnom Penh, Cambodia by Heal Pem and Vichitthamaros Preecha
Cambodian insurance market is still in its early development phase despite refinement is made to fit the current context and market. The aim of this study is to explore motor insurance market in Phnom Penh, Cambodia and….
Page 21-40: Innovative Approach to Managing Small and Medium-Scale Enterprises in the COVID-19 Era and Beyond: A Systematic Review by Mirhiga Peter Okuwhere and Simon Ayo Adekunle
Countries of the world have used Small and Medium-Scale Enterprises (SMEs) and entrepreneurship to build a vibrant economy to reduce unemployment and poverty…..
Page 41-60: The Impact of Customers’ Perceived Values on Repurchase Intention of Shabu Shabu Buffet Restaurant Service: Untangling the Influence of Perceived Emotional, Social, Price, and Quality Values by Alisa Sony, Wirasinee Pramkaew and Prapimpun Limsuwan
Growing brand equity is essential to sustain a brand, and customers’ perceived values of products and services are part of the building blocks of brand equity. The purpose of the current study…
Page 61-82: The Effects of Bussiness Risk on Performance of Listed Firms in the Consumer Products Industry Group in the Stock Exchange of Thailand by Rinrada Sangbua and Wanrapee Banchuenvijit
Business risks are essential to the operation of every business that inevitably faces them. In this study, we want to study the impact of business risks on performance. The business risks studied consisted: liquidity risk,…
Page 83-102: Factors Affecting Purchase Intention of Internet Financial Products of Chinese College Students in Bangkok: The Case of Yu’ e bao by Napawan Kananurak, Feifeng Chen and Siriphan Wongintavung
The living cost of Chinese college students studying in Thailand has become higher. Therefore, Chinese college students in Thailand buy internet financial products that interest rate is higher than deposit money in the bank….
Page 103-120: Factors Affecting Decision Making to Select Successors of Family Businesses in Thailand by Polvasut Mahaiamsiri, Piraphong Foosiri; Kawin Chuaikaew, Sivanart Phongvisit and Rawida Wiriyakitjar
The objective of this research is to investigate the model of decision-making elements affecting succession selection in Thai family businesses. A Structural Equation Model (SEM) was…
Page 121-132: Investigating Consumer Behavior Changes in Response to Fuel Price Fluctuations Among Employees in Parañaque City, Philippines. by Chrischelle Alyanna S. Guerrero, Ronald C. Catapang, Hermielyn S. Catalan, Lodilyn D. Dagami and Juliana Joy Torres
This study was conducted to investigate the factors that affect consumer behavior toward changing fuel prices among employees of Parañaque City. The objectives of the study were…
Page 133-154: Service Quality and Customer Switching Behaviour in Nigerian Mobile Telecommunications Sector. by Babatunde Musiliu Abina and Oluseyi Ajayi
This article explores the effect of service quality on switching behaviour of customers in the Nigerian GSM telecommunications sector. A theoretical framework is proposed regarding the relationship between service quality and consumers’ service switching behaviour. The study surveys…
Page 155-174: A House of Innovation Model for Transgenerational Family Business by Phannaphatr Savetpanuvong
Family business is very important to the economy system of Thailand and the world. Various crises from economy, war, epidemic in the past created both opportunities and challenges for family businesses. A family business which has been operated by…
Page 175-188: Entrepreneurial Capability and the Influence of Family Businesses in the Thai economic system by Akachai Apisakkul and Sirirath Boonrugsa
This research aims to study Entrepreneurial Capability and the Influence of Family Businesses in the Thai economic system, in which at least one of the families conducts business as a shareholder and Participative Management. The secondary data collection of 1,967 companies from…
Full Issue V15 N2