Cover V16 No2
Table of Content V16 No2
Page 3-22: The relationship between the theory of planned behavior and entrepreneurial intention in Chinese college students: The moderating role of personality traits by Jian Huang and Laddawan Lekmat
Abstract
This study aims to investigate the relationship between the theory of planned behavior and entrepreneurial intention among Chinese college students. The data were collected from 1663 college students in seven regions of China…
Received: 15.02.23
Revised: 29.04.23
Accepted: 15.05.23
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DOI No: 10.14456/fbms.2024.11
Page 23-38: Factors Influencing Repurchase Intentions in Inter-Provincial Bus Services: A Case Study of Transport Co., Ltd. (Bor Kor Sor) on Northern and Northeastern Routes by Methapat Jaovisidha
Abstract
From the current situation of inter-provincial travel, there are alternatives for interprovincial transportation, leading to a reduction in the number…..
Received:03.12.23
Revised:24.03.24
Accepted:05.04.24
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DOI No: 10.14456/fbms.2024.12
Page 39-54: Relationship Between Ownership Concentration and Firm Leverage in The Case of Thai Listed Firms by Jira Yammeesri and Seung Hwan Kang
Abstract
Purpose: The purpose of this research is to examine the relationship between ownership concentration and firm leverage. This study extends beyond linear analysis…
Received:15.05.23
Revised:12.06.23
Accepted:29.06.23
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DOI No: 10.14456/fbms.2024.13
Page 55-72: Glocal Advertising: Examining The Interplay of Culture and Subscribers’ Perception of Telecoms’ Television Commercial in South-West, Nigeria by Wasiu Tejuoso, Ganiyu Okunnu, Aliu Odunmbaku and Jonathan Olajide
Abstract
The neglect of cultural values and dictates of varied domestic consumers in global campaigns of global companies has remained an issue of research concerns. Several researches…
Received:07.01.23
Revised:17.05.23
Accepted:29.05.23
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DOI No: 10.14456/fbms.2024.14
Page 73-108: Effective Factors on Solving The Challenges of Two-Generation Value Creation in Family Firms by Maryam Vajdi Vahid, Jahangir Yadollahi Farsi, Kamal Sakhdari and Mehran Rezvani
Abstract
Purpose: Creating value in family firms is considered a challenge, especially with the entry of the second generation. It is important to identify the obstacles and solutions to the challenges in the value creation….
Received:21.06.23
Revised:01.07.23
Accepted:13.07.23
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DOI No: 10.14456/fbms.2024.15
Page 109-126: The Study of Willingness to Pay of Specialty Coffee Customers in Thailand by Chih-Tung Yeh
Abstract
Specialty coffee appeared in the coffee industry in the 20th century with an emerging culture of developing a better appreciation of coffee through quality beans and improved brewing methods. It is a constantly growing market…
Received: 05.07.23
Revised: 15.09.23
Accepted: 04.12.23
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DOI No: 10.14456/fbms.2024.16
Page 127-146: Talent Management Practice on Organizational Citizenship Behavior and Task Performance in Chinese Higher Education by Jie Li and Saengdow Prasittisuk
Abstract
This paper studied the talent management (TM) practice relationship between organizational citizenship behavior (OCB) and task performance based on social exchange theory (SET). A survey of 1,161 academic staffs…
Received: 21.10.23
Revised: 20.12.23
Accepted: 15.01.24
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DOI No: 10.14456/fbms.2024.17
Page 147-168: The Impact of Brand Personality and Customer Satisfaction on Behavioral Factors and Brand Perception on Brand Loyalty in Thai Furniture Shops by Nonthachai Thongyothin, Piraphong Foosiri, Rawida Wiriyakitjar, Chanatip Lekhskul, Petch Paniangvait and Charoonpan Siriwetchadarak
Abstract
This study examines customer brand loyalty within the Thai furniture shops, focusing on the pivotal roles of behavioral factors, brand perception, brand personality, and customer satisfaction. With the active participation…
Received: 20.12.23
Revised: 20.02.24
Accepted: 22.02.24
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DOI No: 10.14456/fbms.2024.18
Page 169-188: Structural Equation Modeling of Parent’s Electronic Word-of-Mouth in International Schools by Warisara Klomtooksing and Suthawan Chirapanda Sato
Abstract
International schools are a type of educational institution, that established to accommodate intercultural literacy. Which arises from cross-cultural differences between races and languages in society. Internationalism plays…
Received: 15.09. 2023
Revised: 09.10. 2023
Accepted: 23.11.2023
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DOI No: 10.14456/fbms.2024.19
Page 189-210 : Economic Factors Affecting The Financial Stability of The Family Business in Thailand by Chanatip Lekhakul, Akachai Apisakkul and Prasert Sirisereewan
Abstract
Global uncertainty is a time when unexpected events occur that have a negative impact on a company. Unforeseen world situations lead to economic disaster. Therefore, decisions must be made quickly, correctly, and appropriately so as not to affect the entire…
Received: 15.09.23
Revised: 14.10.23
Accepted: 23.11.23
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DOI No: 10.14456/fbms.2024.20
Full Issue V16 N2